What keywords are important to you?Fri 8th February, 2013
A recent discussion we had with a client highlighted the importance of the identification and development of keywords used in the process of identifying the correct candidate.
Keywords are not only applied to the identification of hard-skills, industry-specific qualifications; job specific terms or phrases that identify knowledge content, but should also cover adjectives, verbs and core values.
Keywords can be universal amongst a specific industry sector, but we would advice taking a more tailored approach. The objective of keyword identification is not only to highlight key experience, knowledge or personality traits of a candidate, but also whether the candidate will be a harmonious fit in line with the organisations core values.
Full keyword identification
So, how critical is it to take the time to get a comprehensive keyword list? It’s absolutely vital.
Make a list of acceptable keywords that would answer a question as broadly as you can, and avoid just asking hard skills and industry-specific qualification questions only. From here, take the list, and to make sure that you cover every version of that keyword possible, engage in the use of a thesaurus to identify those alternatives and spend time thinking about how people can communicate the answers in a different phase or expression.
An example would be to look for the keyword manage, though there is no guarantee that a candidate will enter exactly that, so use a thesaurus and also enter possible keywords oversee, operate, administer, direct, handle, master … how you have a much better chance of getting a candidate that really does know what they’re talking about, even if they use a slightly different word than you were initially after.